BT the new IT, by the CEO & President of Forrester Research
|Excerpt from Forrester’s IT Forum. The seven things Forrester Research Chairman and Chief Executive Officer George Colony would tell your CEO. George’s list revolves around a central theme: the evolution of IT to BT (Business Technology). Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.
Since the last technology recession from 2001 to 2003, CFOs have been looking more closely at IT spending, which accelerates the shift to BT. The overspend on technology in 2000 was so large” it was about $60 billion in the US and that was the death knell of runaway technology expenditures. At that moment, CFOs and CEOs said, We are never doing that again. We are going to have tight linkage here, higher return there