Top tips to optimize online marketing

Ways to improve your local SEO include using local keywords, claiming your directory listings, and creating pages for your businesses on platforms such as Google My Business and Google Maps.

Follow these top tips to optimize your online marketing and create a strong Google presence.

1. Optimize Your Local SEO: Using Keywords and Domain Names

Since search engines view a website’s top-level domain (TLD) as a ranking factor, it makes sense that you would want to put your site’s link equity to the highest advantage. Consider creating your URL with local keywords so it will get at least one Google review, and better yet, make Google notice your site and show your local business page in local listings, and there are also resources that help with a SEO conversion which can also help with this.

You’ll also want to create your business page using local keywords so you can get local listings from local businesses on Google Maps. It also helps if you take advantage of adding the company’s name to your business page URL to help you build an authority.

2. Choose Your Local Directory Pages

To get a local listing on Google Maps, you’ll need to use one of a number of businesses that have chosen to publish their addresses on their local directories. The best of these local directories are Google Places Directory, Zoom Directory, and YCRAZ. Your city or town may have multiple directory listings for local businesses.

Getting on Google Maps is also an excellent way to boost local traffic from around your community. According to a recent report from the media company Zillow, search interest in small and medium-sized cities rose by nearly 38 percent between 2011 and 2013, compared with a 12 percent increase nationwide. The release of Google Maps mobile features may cause that interest to increase even more.

3. Build Your Local Authority

Local authority is a ranking factor on Google that’s more complex than simply pointing to a site with a strong local SEO. Local authority is more about tying a brand to a geographic area that could be a place to grow your business.

A local search in your area will be very different from your search in New York City or Las Vegas. And you need to learn where your target audience lives to help drive more local traffic. So use local SEO services to make sure your site is linking to local sites that are located in your community, and also to build up your brand’s credibility.

Don’t Forget Your Local SEO Blog

One of the best ways to boost your online marketing and SEO efforts is through your blog. Build a solid SEO blog so that people can see how you’re improving your local SEO and how you’re using it to attract the best local business owners to you.

The benefits of blogging and SEO include improving your site’s “backlinks,” the relationships with other sites that you add to your site because of the content you produce. Creating an SEO blog not only boosts the organic traffic and conversions of your site, but also creates a “link footprint” that you can add to your other SEO efforts.

4. Identify Your Competition

To find the right local directory listings for your website, you’ll want to research your competition. You’ll want to identify their business models, competition factors, and local authority in their city.

Don’t want to be taken out of the race? Search Google for the websites of your competitors to find their directory listings and competitors.

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